Starting a business is an exciting journey, but it can also be filled with unexpected challenges. Many entrepreneurs fall into common traps that can derail their progress. To help you navigate the path to success, we’ve identified the five most common mistakes new entrepreneurs make—and actionable tips to avoid them.

The holiday season is a golden opportunity for businesses to drive sales and build stronger customer relationships. Whether you’re a B2C brand gearing up for Black Friday or a B2B company looking to strengthen year-end client partnerships, a well-planned holiday marketing strategy can make all the difference.